Product strategy, UX and information architecture, AI development.
I build the systems that turn strategy into working software. Most advisors stop at the recommendation. I keep going, through the model, the interface, and the handoff, so the thing that gets agreed on is the thing that gets shipped.
I start with the problem and write it down before anyone proposes a solution. From there I work from a rulebook: the rules of a domain written down once in plain language, with the technical pieces derived from that rather than maintained by hand. It is what lets me deliver complete projects rather than stopping at design and project management.
Twenty five years in product strategy and design make the systems worth building. Full stack product practitioner. Not just capable of wearing several hats at once, but confident delivering the outcome in each.
Product management platform, concept through production
A program serving more than 100 operating companies had no home. Content, coaching, assessment, and deliverables were scattered. Designed and built the platform end to end: personas and access model, corporate SSO, frontend, API, PostgreSQL, content and artifact layer, and containerized infrastructure with automated deployment. Content and navigation are data rather than code, so the product and its specification cannot drift apart. Live in production, serving PMs, operating partners, delivery coordinators, and program leads.
Training curriculum rebuilt as an execution engagement
Inherited a module based program. Companies completed a course and went back to work unchanged. Co-led the redesign with the program team: replaced the module sequence with a concept library surfaced at the point of need, removed hard gates in favor of facilitator judgment, capped CEO time at three to four hours. Companies now finish with four artifacts they own, including a CEO signed strategy, a prioritized and capacity validated roadmap, a customer facing roadmap, and a ledger tracing every decision back to evidence.
Experience layer across three executive reporting products
Three audiences needed three different questions answered from the same portfolio: workshop maturity, participation and performance; portfolio operations covering cloud spend, escrow and compliance; and technology due diligence covering deal management, time tracking and assignment. Portfolio Operations was also fed by generated exports, so the numbers described a moment already past. Advised on and implemented the experience layer across all three, including interaction design, information architecture, and how the underlying data comes together. Rebuilt the Portfolio Operations dashboard onto a database backed foundation, replacing generated exports with live data and improving performance. Three products, each built for its own audience and its own question, with Portfolio Operations now reporting current state rather than the last export.
A project brief that aligned executives and surfaced a process breakdown
The diligence reporting product needed rebuilding, and there was no agreed statement of what was actually wrong with it or what the rebuild was for. Wrote a project brief for executive review. It identified the opportunities, named the current gaps, and stated the problem without proposing a solution. Alignment on the brief is what leads to scoping, and scoping leads to a spec for execution. An executive team aligned on the problem before anyone designed against it. The analysis behind the brief also surfaced a non-trivial breakdown in process: staging and production were serving two different dashboards.
Agents used to sharpen strategy before execution
Strategy work is limited by how much context one person can absorb and how much evidence they can assemble before a decision has to be made, which usually produces a position argued from partial information or alignment attempted after execution has already started. Uses agents as a tool inside the engagement to research the context, pressure test a position, and assemble evidence, so problems and opportunities are identified accurately and alignment is built before execution starts. Worked example: for an FDA cleared medical technology company focused on breast cancer prevention, built an agent that acted as domain expert across the engagement, supporting strategic pilot program design at multi-tiered facilities, distribution opportunity identification, and early flagging of insurance carrier friction. Better problem identification, opportunities surfaced that would not have come up otherwise, and concrete evidence in front of stakeholders early enough for alignment to be cheap.
m+d2 & Associates
Partner, Strategic Product Advisor and Designer
Oct 2025 – Present
Founded to take on a medical technology commercialization engagement. Led a pivot from a multi state Series A to a focused single state validation program, shifted the narrative from detection to prevention, and built the seed investor materials for two distinct audiences.
Vortent Partners
Co-founder, Strategic Product Advisor and Designer
Jun 2025 – Present
Execution partners for late seed and Series A founders in life sciences, deep tech, and cleantech. For an AI driven materials discovery company, translated lab technology into a customer facing platform through facilitation and interactive prototyping, defining an agent interface and dashboard for a multi stage MVP.
Microsoft
Principal Product Designer, Copilot Studio and Autonomous Agents
May 2024 – Jan 2025
Shaped product direction for agent based systems automating enterprise workflows. Defined and prototyped agent workflows for supply chain and invoice scenarios. Led concept sprints validating multi-agent feasibility in enterprise environments.
Microsoft
Principal Product Designer, Power Automate
Aug 2019 – May 2024
Led design strategy across Cloud Flows, Desktop, Process Insights, and AI Builder. Launched the product's first AI powered natural language interface. Built and mentored a global design team.
Oracle
UX Strategy Lead and Acting Product Owner, Oracle Cloud Infrastructure
Jul 2017 – Aug 2019
Delivered OCI's first in-console marketplace. Unified fragmented console systems. Launched a customer insights program integrating qualitative and usage data into product planning.
Earlier
Jun 2002 – Jul 2017
Shiftboard, Hewlett Packard Helion, Snap Skout (founding designer), SDL Social Intelligence, Second on Left, Microsoft Bing, Microsoft Platform Strategy, Microsoft Developer and Platform Evangelism · 2002 to 2017
Problem brief first · Rulebook driven delivery · Prototype as spec · Product maturity modeling · RICE prioritization against capacity · Strategic facilitation
Next.js · Node and Express · Prisma · PostgreSQL · Terraform · Docker · GitHub Actions · AWS, including ECS Fargate, RDS, S3, and CloudFront · OIDC authentication · Agent and skill development
University of Oregon · Bachelor of Fine Arts, Visual Design · 1994